The Benefit of Benefits: The Why and How of Offering Employee Benefits as a Small Business

August 26, 2025

10:30 AM EST

As a small business owner, you want to attract top talent, keep your team engaged, and build a workplace where people thrive—but without the resources of a Fortune 500 company, offering employee benefits can feel overwhelming or out of reach.

In this practical and insightful webinar, Eric Brotman, CFP® of BFG Financial Advisors and Leslie Shields of The Shields Agency break down the why and how of employee benefits. You’ll learn why benefits are more than just a “perk,” how they can become a powerful tool for recruitment and retention, and what it really takes to create a benefits package that works for both your business and your employees.

Whether you’re offering your first benefits plan or reevaluating your current one, this session will give you the clarity, confidence, and tools to take your next step.

You’ll Learn:
The business case for offering employee benefits—even as a small business

What today’s employees expect (and what they really need)

How to build a benefits package that aligns with your budget and your team’s needs

The role of financial wellness programs in a comprehensive benefits strategy

Plus, get access to free resources to help support your employees’ overall wellness.